* Eliminate barriers for foreign / South Asian artistes, to become more recognised in the mainstream / global mass media by liaising and networking with media professionals, heads of media organisations, educational bodies and politicians via our Global Ambassador's office.

* Unify the world's various South Asian media bodies i.e. production houses, publishers, media networks and artistes within each of the catagories we award in  and encourage them to become a strong consolidated voice.

* To provide a platform inorder to showcase the crème de la crème of all South Asian achievers from different parts of the globe.

* To celebrate, honour and recognise South Asian achievement within the global mainstream media.

* To promote the crème de la crème  of outstanding achievers in our global awards  magazine which is published and sold online.

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